heART of the Alleghenies is a driving route of approximately 90 miles between Johnstown and Huntingdon. This corridor in Cambria, Blair, and Huntingdon counties winds through a myriad of historical rural communities once part of the historic Main Line Canal. Today, these communities remain connected by Route 22, hiking, biking, and water trails, and a rich cultural legacy. heART of the Alleghenies is the fruition of ARCorp's vision to incorporate art into the Pittsburgh-to-Harrisburg Main Line Canal Greenway™.

The Allegheny Ridge Corporation with its partners the Huntingdon County Arts Council, the Huntingdon County Visitors Bureau, the Bottle Works Ethnic Arts Center, and The Center for Turning and Furniture Design, department of Art, Indiana University of Pennsylvania have established the project area, have attended various workshops organized by Pennsylvania Council of the Arts (PCA) and the Department of Community and Economic Development (DCED), and have met with neighboring Artisan Trails to gain from their experience and insight. Several concepts for identity were explored and the final logo and tagline were adopted. The final concept caught the eye of the Allegheny Mountains Convention and Visitors Bureau and they signed on as a partner. The artist and artisan roster has been developed for Indiana, Cambria, Westmoreland, Allegheny, Blair, Huntingdon, Juniata, and Mifflin Counties.

heART of the Alleghenies is an opportunity for the artistic heritage and traditions of the region to be presented to the public and made available for purchase along a driving route approximately 90 miles long between Johnstown and Huntingdon. This project aims to increase awareness of the region's rich artistic heritage and stimulate tourism in the region.

heART of the Alleghenies is a unique driving experience along Route 22. Strategically placed commissioned art at high impact locales has the potential to entice a per day average of approximately 25,000 drivers. Cambria, Blair, and Huntingdon Counties are in The Alleghenies tourism region. The Brand promise is that The Alleghenies will connect you with the triumphant heritage of the community and the triumphant nature of your soul. heART of the Alleghenies is consistent with that promise and plans in its delivery by adding to the brand experience. The drive along Route 22 contains scenic vistas of rolling countryside and quaint hamlets and will be made more distinct by the insertion of unique retail opportunities. The brand memory is potentially reinforced by purchased products. The visitor receives a pleasurable experience traveling through the region and feels good about it. Dining and lodging options add to their enjoyment.